Gemoro
Rebranding.
Turin, 2025
Gemoro is a historic jewelry brand from Turin, renowned for its refined taste and artisanal mastery.
The rebranding aimed to renew the brand’s image without losing its soul, bringing a new light to an elegance that stands beyond time.
The new logo becomes a meeting point between past and future.
The monogram, made of two intertwined shapes, symbolically recalls two rings, but also the dialogue between tradition and modernity, memory and rebirth.
A sign that embodies movement, connection, and continuity, the essence of Gemoro’s identity.For the logotype, I chose a highly distinctive typeface, sophisticated, unconventional, and full of character.
Its refined contrasts and fluid curves convey personality, femininity, and strength, giving the brand a voice that feels both elegant and boldly contemporary.The result is a coherent and striking visual identity that tells the story of Gemoro with renewed intensity, between heritage and innovation, craftsmanship and vision.